In an executive suite overlooking Hyde Park, Mr Raja spins expertly around his clients, tape measure in hand.

''This man has sloping shoulders and a hollow back,'' Mr Raja explains, as a businessman stands back turned and arms out, for all purposes an oversized doll. ''This means off-the-rack clothing would not have a perfect fit.''

One of the men there for a fitting insists on being called Jeffrey Archer, not his real name.

Customers on their lunch break politely decline a photo, their work IDs tucked discreetly into their pockets. Both are young bankers, no stranger to designer labels, but say they prefer fit over name.

''It's better to get the perfect fit and have no excess material on your arms or your back,'' one of the men said.

Read the full article on The Sydney Morning Herald: https://www.smh.com.au/lifestyle/bespoke-on-a-budget-the-flyin-tailors-cutting-cloth-to-fit-20130208-2e3ze.html